This article introduces two typical targeting models to identifying ideal customer segmentation. Put the concept aside, they are defined by different underlying assumptions and objectives in marketing practice.

Before start a new marketing campaign, advertisers need to figure out media budget, targeting audience, ads platform and ads creatives, etc. With…

Python API with MediaMath for Programmatic Marketing

This article will show you a step by step way to set up API with MediaMath. You may need to understand basic Python syntax to implement the method.

In the end, buying ads to target right audiences

Programmatic marketing is nothing but a method for advertisers and media agencies who manage their budgets nowadays. It provides an efficient way…

Jin Wang, Ph.D.

A dedicated marketing data scientist who likes running and cooking in life. Expertise in media optimization, programmatic targeting, statistical modeling and ML

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